 |
 |
 |
 |
|
 |
 |
165
рынка. - М.: Финансы и статистика, 1999.
ЭвансДж.Р., Берман Б. Маркетинг. - М.: Экономика, 1993.
Bonoma Th. V. The Marketing Renaissance. N.-Y.: John Wiley & Sons, 1985.
Cravens D. W., Lamb C. W. Strategic Marketing Management. Boston: Irwun, 1990.
Donnet N. Power Presentations on the Business Stage. Toronto: Gage 1988.
Enis W.ht., Сох К.К. Marketing Classics: a Selection of Influential Articles. Boston, MA: Allyn and
Bacon, 1981.
Kohler Н. Readings in Economics. N.-Y.: Holt, Rinehart and Winston, 1989.
Leech Th. How to Prepare, Stage and Deliver Winning Presentations, 2nd Ed. N.-Y.: AMACOM,
1993.
Leie M.M. andJagdish N.S. The Customer is Key. N.-Y.: John Wiley & Sons, 1987.
Meuse L.F. Succeding at Business and Technical Presentations, 2nd Ed., N.-Y.: JohnWiley & Sons,
1987.
Morrisey G.L. and Thomas L.S. Effective Business and Technical Presentations. Reading, MA:
Addison-Wesley, 1987.
O'Connor Th.S. Contemporary Marketing. N.-Y.: Dryden Press, 1992.
Porter M.E. Competitive Strategy - Techniques for Analysing Industries and Competition. N.-Y.:
Macillan Publishing Co., 1990.
ShuchmanA.. Crisp R.. OxenfeldlA. The Marketing Audits/Analysing and Improving Marketing
Performance. Report ¹32. N.-Y.: American Marketing Association, 1980.
Trompenaars F. Riding the Waves of Culture. Amsterdam: Intercultural Management Publishers,
1991.
Whiteley R.C. The Customer Driven Company. Boston: Addison Wesley, 1990.